SUBWAY Footlong Cookie
SUBWAY Footlong Cookie
Winner: Gold Pencil(DoorDash) and 4x Merits
Subway was on the hunt for a fresh idea to help connect Gen Z with their footlong cookie. We thought it’d be best to use a visual language to catch the attention of the screen time generation. We couldn’t help but notice that the 12:2 ratio had revolutionized the cookie, and we realized this was more than just the new shape of a dessert; it was a whole new way to see the world. A longer world, a wider view, see the world through 12:2.
Launch Video
A lengthened perspective. A heightened experience.
Breaking molds and centerfolds.
(Fold-out print ads)
Super Bowl Takeover
2nd and longest.
DoorDash Partnership
Sharing the flavor ratio.
Fortnite Partnership
Footlonger and stronger.
Social Media
“Elong-gate”: Oklahoma Panhandle Conspiracy.
Streaming Video
Footlong Studios.
Credit where credit is due:
Shawn Dempewolff (CW)
Matthew Epstein (CW)
Jose Hurtado(AD)
AJ Newcomb (CW)
Josh Speers (CW)
Jei Woo (CW)